Simply speaking, we're blocking short videos (99.99% of them are ads). We found a solution that works for Safari on iOS, but it leaves much to be desired compared to other platforms and browsers. De facto, right now YouTube loads ad clips almost the same way as regular videos. As it turned out, YT has employed a new algorithm for showing ads to authorized users, and it had a negative effect on ad blocking quality. What's important, the complaints were specifically about watching YouTube inside the Safari browser. On the other hand, ads are Google's life blood, and when Google announced updates that limited ad blockers, everyone saw it a secret plan for a big corp to keep its profits intact, rather than an actual security measure, as Google said it was.Lately, we've been receiving an increasing amount of complaints about missed YouTube ads on iOS. When Apple rolled out a new content blocking feature to replace the old Safari extensions and said it was for everyone's privacy - as extensions won't be able to access browsing history - everyone believed it. With a market share of 3.5%, Safari users aren't even in the same galaxy as Chrome and its 65% market lead.įurthermore, there is also the problem of public perception. There was no public pressure on Apple mainly because there aren't really that many Safari users to begin with. In Google's case, the pressure started with extension developers, but it then extended to the public. Apple was never criticized for effectively "neutering" or "killing ad blockers" in the same way Google has been all this year. Unlike in Google's case, where Chrome is based on an open-source browser named Chromium and where everyone gets a voice, everything at Apple is a walled garden, with strict rules. The reason may have to do with the fact that Apple is known to have a heavy hand in enforcing rules on its App Store, and that developers who generally speak out are usually kicked out.
But unlike Google, Apple never received any flak, and came out of the whole process with a reputation of caring about users' privacy, rather than attempting to "neuter ad blockers." The reasons may be Apple's smaller userbase, the fact that changes rolled out across years instead of months, and the fact that Apple doesn't rely on ads for its profits, meaning there was no ulterior motive behind its ecosystem changes. Sharkbiter shares a report from ZDNet: Over the course of the last year and a half, Apple has effectively neutered ad blockers in Safari, something that Google has been heavily criticized all this year.
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